“We interrupt our regularly scheduled Monday Melee with this special announcement.”

It has finally happened!  If you have been to the site (or this blog) before, today you will surly notice something new and different about the site.

We listened to a lot of customer feedback and have redesigned the site based on that, and we think you are going to love what you see.  Yesterday afternoon we flipped the switch for the big change and have already received some great comments from you guys.

Why did we make this change?  Since we opened 2 years ago, our primary business has changed.  Starting off as a custom lingerie and underwear store, we have morphed into a more boutique men’s store.  The old design of the site didn’t really make that change with us, so we gave it a good overhaul so you could really see what we were about.

One of the things we think you will notice is that we sell a whole lot more than just underwear.  That’s right, we do.  We sell underwear, undershirts, swimwear, skull caps/beanies, jewelry, skin care, lubes and more.  For the last year we have research products to make sure that we have the very best of the products that help define you as a man.  The new design makes that point easier to see.

There are some cool enhancements that we have made to the existing features of the site, for example if you hover over a product a small window will appear with extra details about the product.  Searching has been improved too, so if you search for the term ‘thong’ we will first show you all of the categories that contain the word thong in the product name or description.  This will keep you from having to go through categories you aren’t really interested in.  You will also be told before you submit your search exactly how many products the search will return!

Checking out is easier as well, we eliminated a few screens so it will take you fewer clicks.  And as an added bonus…for those of you who hate hate hate having to create an account when you are shopping at a new site, you can now checkout without having to go through the account creation process.

The fun doesn’t stop there, but this post would get too long if I went into all of the cool new features.  Over the next couple weeks I will be posting some of the cooler functions in greater detail.

Bottom line to this whole upgrade is that we believe that you, the customer, the reader, the men on the net, will have a greater experience shopping with us than ever before.

If you haven’t done so yet, check out the site.  Love it or hate it, we want your feedback.

YourPrivates.com

I wish I could tell you what’s going on, but I just can’t. Not yet. I can tell you that there are a lot of very exciting things going on here at your local men’s udnerwear boutique, so many that we are all going to be working all weekend to make it happen.

It all starts for us today, so last night we went out to unwind, laugh, relax, and let off steam.

That got me thinking about something I’d like to know from all of you. When you know you are going to have to go through a whirlwind of work, how do you prepare yourself?

Do you enjoy a quiet evening at home, lounging around the house in comfortable boxers?

Do you go out for a drink with friends?

Do you go work out in a killer jockstrap?

Do you nap?

I’m looking for more ways to relax, and can’t wait to hear what other people do!

Sometimes you just need to burn off stress and different forms of energy.  Things have been moving fast and furious at the office and everyone is a little on edge and excited, so yesterday when one of my friends called just before I was set to leave and asked if I had ever wanted to play indoor soccer, I said yes.

Playing indoor soccer is not something I have ever done, nor something I have ever dreamed of doing, but I thought what the hell, why not?  It would be a couple hours of running around which would wear me out, and it would give me something to take my mind off all the cool, but time consuming things I am doing here at headquarters.

I did remind my friend that I wasn’t a soccer player and he said that was ok.  Apparently a bunch of guys just get together every so after at a local indoor soccer place, quickly pick teams, and play until they’re tired.  Some people play more often, some people have never played.  OK, so I am somewhere at the low end of that scale, last time I played an entire game I think I was seven.

There was about an hour before I needed to be there, so I finished checking email, closed my stuff down, ran out the warehouse and picked up the Go Softwear Snap Jock (cause I wasn’t going to play in regular men’s underwear), ran to the car and got out my normal gym clothes, changed and headed to the soccer place.

Loads of fun!  And I am a terrible soccer player (just in case any of you see me at a pick up game, I am better at making comments than running after the ball, but I tried and I laughed, and screamed, and cussed, but it was a good time.

I sure did sweat a lot.  Not sure why I didn’t expect that…maybe because it was indoors, but whatever it was hard work regardless of the air conditioner.

All in all a great night, lots of fun, and I love that jockstrap.  :)  Saved me a few times on the field.

When thinking about men’s underwear, there are several factors that usually pop into people’s minds.  Price is usually a big one, as is style, color and feel.  More and more brand is playing a part in decision making as well.

Unless trying to be uber trendy and showing off a name brand waistband under a pair of overpriced jeans, the waistband tends to get ignored.

So just why is the waistband so important?

The obvious answer is that it holds your underwear up, but there is more to the story than that.  Sure, without the waistband you wouldn’t stand a chance at keep your briefs up, but a bigger consideration is comfort.

Let’s start with fit.  Let’s say you buy the perfect pair of briefs; they fit snug on your thighs, the ride right along the edge of your butt, and the front isn’t tight, but it isn’t baggy either, but the elastic waistband is just a little too tight.  Sure, they fit everywhere, but in an effort to make sure they fit a wide number of people, the designer used an elastic waistband smaller than it needed to be, and you end up at the end of the day with either waistband marks dug into your waist, or you just feel uncomfortable and can’t figure out why, but can’t wait to get home and change clothes.

Make sure that when you buy underwear, the whole brief or bikini or whatever style fits.  If you are having trouble finding one that works out for you, you could check out some of the brands that have numbered sizes, not just S-M-L-XL like the C-IN2 3 pack briefs.

Another consideration is the width of the waistband.  Many jockstraps come with an extra wide waistband for support, which, in a jockstrap, is a good thing to have.  Some briefs (especially bikinis, g-strings, and thongs) come with a minimal waistband so as not to distract from the look and feel of the bottom.

But those are just guidelines, you really should pick a waistband by your body.  For example, let’s say you are a workout fiend and your goal is not to have a super lean body, but to really put on some muscle.  A jockstrap with a wider waistband may not fit your waist especially well, especially if you have built up a lot of muscle above the waist.  If the waistband sits around two areas of your body that are different sizes, you lose on the comfort front.  Or let’s say you are a guy who has a few pounds to lose, if a large waistband hits right on your pooch, you could end up bending the waistband when you sit which will stretch part of it out more and make it more uncomfortable for you.

With a smaller waistband, you should not only check comfort, but also check how it looks on your body.  On some people a small waistband just doesn’t look right, something appears unbalanced.  Use your judgement on this one, if you don’t think you look good with a smaller waistband, don’t wear one.

The last factor you should consider is the material.  Cheap elastic feels cheap.  Cloth covered waistbands are great on comfort, but unless the quality is high, the cloth can sometimes bunch up.  A favorite of many of our customers is the microfiber waistband, which has a great feel, tends not to lose its shape, and unlike regular elastic, never catches hair which can be a concern for some guys.

The next time you are looking for a good pair of underwear keep these things in mind:

1. Does this waistband fit as well as the rest of the product?
2. Is this waistband wide or narrow enough for me?
3. Will this waistband not bunch up, lose its shape, or grab my hair when I am wearing these?
4. Does this style waistband look good on me?

Following those guidelines will help ensure that you are getting the perfect pair.

How cold does it have to be before you can consider it winter? I want to know!

I know, I know…it isn’t snowing many places just yet and lots of people are just diving into fall, but I can sense Winter coming on.

Perhaps it’s the book I’m reading that takes place in Canada in the Winter, or my friends tossing around the idea of flying up North, renting a cabin, and skiing for a couple weeks. Doesn’t really matter what’s making me feel that way, the fact is that when I think about Winter, I start to get cold.

Which got me thinking about temperatures that people like and how that relates to the clothes they wear.

So does temperature effect you? I know temperature effects people, but how much? Do you pay attention to what material you are wearing to help you stay one way or another?

For example, I love the Skinz material from JM (especially this JM Redline brief) because it always feels cool to the touch with me, so when the weather is hot I know I can stay cool.

When I’m cold, I’ll toss on a pair of more traditional cotton bottoms, like the C-IN2 Army Trunks or the Justus Boyz Boxers.

How about you? Do you dress to stay warm or get cool?

Welcome back and happy Monday! This week, we decided to put two jocks against each other. Long ago are the days when a jock needed to be an rough ribbed cotton, never fitting quite right, and used just for a guy’s protection. Sure, modern jocks still help keep your junk safe and sound, but the comfort factor and style has risen by leaps and bound.From high quality fabrics, supuerb stitching, and thoughtful fashion design, today’s jocks are much better on the body and on the eyes.
So please welcome with me our new competitors:C-IN2 Signature Jock vs. /baskit/ Action Mesh Jock

C-IN2 Signature Jock	/baskit/ Action Mesh Jock
Fabrication: 100% 1 x 1 rib Cotton Microfiber elastic y-back, which helps with comfort Available in fashion colors aside from White and Black!	Fabrication: 100% Polyester, which provides a cool feeling Microfiber waistband and back straps, keeps hair from pulling Available in Blue, Lime, and Orange

While you’re voting this week, we’d love to get comments or reviews on both of these items from you guys.
And don’t forget to pick up last week’s winner at 15% off!

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Congratulations to Go Softwear Low Rise Briefs!! Who will be our next winner? What special deals will we bring you? Check back Monday to find out!
While you’re waiting, check out all of the amazing colors for this low rise brief at our Monday Melee discount of 15%.  Here’s the code:

MMjdy663

It’s Friday. Been a long week. You are on your way home and the phone rings.

Hey man, what’s going on? Sure, would love to meet everyone out tonight, I need to relax. Long week, you know? 11 is fine, see you there.

Get home, grab a drink, make a quick sandwich. Turn the air down, turn on the ceiling fans, start to chill and relax. Pop in some tunes, set the mood. Relax.

Sandwich done, another quick drink, starting to feel the muscles loosen. Content. Close the blinds, get undressed, cut off the lights, lie down. Sleep.

Wake up at 9. The nap felt good, restful. Slowly stretch, start to feel human again.

Slip into the shower, shave. Don’t rush it. Don’t use the cheap shaving gel, use the good stuff. Pamper. Lather up, slow. Inhale and recognize the fresh smell, let it help you wake up.

Get out of the shower, aftershave, more fresh scent. Moisturize, remember pamper. Feel good, feel alive.

Pick out underwear, something sexy, something that will keep you cool. Yeah, the briefs. Or wait, maybe tonight is a thong night. Maybe not. What makes you feel like you’re the hottest thing out there? That’s right, that’s the pair. That’s the one that makes you a king.

Undershirt is next. The tight one that looks as good on you as on your floor. Fits you like a glove, feels one with you.

Pull on some jeans, comfortable. Not too tight, but the ones everyone will notice. Same with the shirt. Shoes go on last, just as you are heading out the door.

You get to a club, friends pull up next to you, say hello, hug, shake hands, smile. Safety, friendship.

Go in, music makes you breath in rhythm. Pulse. Smile.

On top of the world. Feeling it, in the groove.

Getting looks, flashing the smile, laughing.

Whisper in your ear:

You smell amazing. You look fantastic.

This is the life. This is where your story starts. This is a great end to the week.

Smile. Relax. Live. Enjoy.

Today at lunch one of my friends called me and said she was in the neighborhood and would I like to have lunch with her. Sounded like a good idea, I was hungry and hadn’t seen her in a few weeks, and have been so busy here that a trip outside the office was a welcomed idea.

We decided to meet up at a local mall, grab a quick bite in the food court, and then walk around the mall and catch up. We ended up in a famous women’s lingerie store, and she ended up trying things on. That’s when she hit me with this zinger:

Does this make my boobs look big?

Now tell me how I am supposed to answer that? TELL ME! I mean, come on, I don’t want to offend her, so what’s the right answer? Do I say yes and imply that she is not so well endowed in the bust area? Or do I say no and imply that, sadly, even with that bra she still doesn’t have the bust of a porn star?

I stood there stunned, no, paralyzed not knowing at all what to say.

And then I was saved. Before I had a chance to pick which green mile to walk she popped another question.

Hey, how come women are always worried about the size of their bust, so much so that we buy these stupid bras, but men don’t care enough about the size of their package enough to get someone to design underwear to make them appear bigger.

Ah, a subject I can speak safely on.

Actually, they do. There are lots of products on the market like that.

I told her about the big boy bulge from Empowered Products and how it’s great for wearing in a swimsuit or under your underwear. Then I went on to the C-IN2 sling products that work like a wonder bra for men, giving you a nice left and…ummm…presence. And I even told her about a new product coming out soon that I will not mention until it arrives (but it is equally awesome, and great for guys who find the sling too constraining). On and on I went so that we didn’t slip back into that dangerous territory that was her bosom.

And then she struck again:

So are you wearing those now?

Again, I was in trouble no matter how I responded.

Yesterday I received an email asking how often I exposed myself in public. At first I wasn’t really sure how to react to that. I mean, I don’t expose myself in public, do I?

So I started asking some of my friends and co-workers: “Have I ever exposed myself in public? While sober?”

Mostly just laughed and brushed me off, but then finally someone hit on what’s really going on. I think.

Not expose yourself, man, not the way you are thinking. But you sell underwear, you show it off when talking to people. You get people to show you what they are wearing, that’s what they are talking about.

Whew. That’s better. I think everyone should be comfortable exposing their underwear. I mean, come on, if you feel sexy and love the underwear you are wearing, why no? If you had an awesome pair of shoes, you’d let people know. That’s one of the reasons I think people should buy a good pair.

So let’s hear it, what do you think about exposing underwear in public?