It’s always fun getting to chat with customers with questions about underwear.  To me, one of the most interesting things is seeing what a diverse group of customers we really have.  Young, old, male, female, straight, gay, athletic, not athletic…it truly runs the gammot.

Yesterday I received an email from someone getting to our website and getting a little confused.  In an email, he says:

I found your website while looking for a place to buy jockstraps.  I am into sports (it’s baseball time) and I was looking for something new and comfortable.  Your jockstraps don’t look like the kind my parents used to buy me, or the kind other guys on my team wear.  Do they really work?

The answer, as I emailed him, is yes they do.  It’s true that we don’t sell the $2.99 jock strap that you probably had in high school, but the jock strap has grown up.

Fabric and construction of jock straps has improved so much over the past few years they any of the itchy feeling you may have gotten in the past is, well, a thing of the past.  (I used to *hate* wearing jockstraps because of the stupid elastic-only bands around the legs)

As with most styles of clothing, there are people who love the look and/or feel of a jock strap, and like with most styles, some of those people love the fashion jock look, and some hate it.

We, of course, are catering to those who want comfort or style (or like the look of a modern jock strap), but in the case of the jock, we are also catering to those who need the function, but also like the comfort or style.

So, my new friend, shop away.  And hurry, because they are only on sale for a few more days!

This entry was posted on Friday, March 9th, 2007 at 5:38 am and is filed under Men. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.