“We interrupt our regularly scheduled Monday Melee with this special announcement.”
It has finally happened! If you have been to the site (or this blog) before, today you will surly notice something new and different about the site.
We listened to a lot of customer feedback and have redesigned the site based on that, and we think you are going to love what you see. Yesterday afternoon we flipped the switch for the big change and have already received some great comments from you guys.
Why did we make this change? Since we opened 2 years ago, our primary business has changed. Starting off as a custom lingerie and underwear store, we have morphed into a more boutique men’s store. The old design of the site didn’t really make that change with us, so we gave it a good overhaul so you could really see what we were about.
One of the things we think you will notice is that we sell a whole lot more than just underwear. That’s right, we do. We sell underwear, undershirts, swimwear, skull caps/beanies, jewelry, skin care, lubes and more. For the last year we have research products to make sure that we have the very best of the products that help define you as a man. The new design makes that point easier to see.
There are some cool enhancements that we have made to the existing features of the site, for example if you hover over a product a small window will appear with extra details about the product. Searching has been improved too, so if you search for the term ‘thong’ we will first show you all of the categories that contain the word thong in the product name or description. This will keep you from having to go through categories you aren’t really interested in. You will also be told before you submit your search exactly how many products the search will return!
Checking out is easier as well, we eliminated a few screens so it will take you fewer clicks. And as an added bonus…for those of you who hate hate hate having to create an account when you are shopping at a new site, you can now checkout without having to go through the account creation process.
The fun doesn’t stop there, but this post would get too long if I went into all of the cool new features. Over the next couple weeks I will be posting some of the cooler functions in greater detail.
Bottom line to this whole upgrade is that we believe that you, the customer, the reader, the men on the net, will have a greater experience shopping with us than ever before.
If you haven’t done so yet, check out the site. Love it or hate it, we want your feedback.
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